Is this social media content calendar template free?
Yes. The CSV can be downloaded without an email address and opened in Google Sheets, Excel, Numbers, or another spreadsheet app.
Free CSV template
Social media content calendar template
Use one practical spreadsheet to plan posts across brands and networks. The template includes the fields teams usually discover only after a missed approval, broken link, or wrong-account scare.
CSV for Google Sheets or Excel. No email required.
Works in Google SheetsWorks in ExcelApproval and UTM columnsNo email required
Search intent covered
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What the calendar includes
Each row represents one platform-specific post, with enough context to brief, review, schedule, and verify it.
Planning fields
Campaign, brand, platform, account, content pillar, format, owner, and target publish time.
Creative fields
Hook, caption, asset link, alt text, call to action, destination URL, and UTM values.
Operations fields
Reviewer, approval deadline, status, scheduled time, live URL, and notes.
How to use it in 20 minutes
Import the CSV into Google Sheets or Excel, freeze the header, add dropdowns for platform and status, then create filtered views by owner and week. Duplicate rows when one campaign needs different network versions.
When to move from a spreadsheet to a scheduler
A spreadsheet is useful while the plan is small. Move to a scheduler when manual reminders, account selection, approvals, rescheduling, and published-status checks consume more time than the content itself.
Frequently asked questions
Questions people ask before choosing
Can I use the template for multiple clients?
Yes. Use the Brand or client column, then create separate filtered views or copies when client access must stay separate.
Does the template include approvals?
Yes. It includes owner, reviewer, approval deadline, status, and notes columns.
Can I schedule posts directly from the spreadsheet?
The CSV is a planning asset, not an automatic publisher. Use PostTempo when you need connected accounts, approvals, scheduling, and publish status.
Related resources
Move from research to a real weekly plan.
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